I strongly agree with the saying "An image speaks a thousand words!" because I could see while watching any advertising banner hanging everywhere uses images. Many a times when the banner is a little far away from us, texts are even not clearly visible but still we can see the image clearly in the advert which is enough to understand the advertisement.
When I was unaware of the business perspective I didn't know the difference between the different advertising banners but as long as I came into professional world, I came to know the difference between a text advert, an image advert and text-image adverts. Text-image adverts are those which includes text as well as image and this is the most used form of banner advertising.
When it comes texts, the advertising company’s content team brainstorms and writes some text with sales pitch but when comes to image part then there needs to get images with license. Licensed images are called stock images which you can use for your business. To choose perfect stock images as per your advertising requirements is a tough task because you have to think creatively keeping the cost into consideration as well.
Choosing any kind of image may not work. You have to have appealing stock images which suits to your advertisement theme, then only that ad can perform well and give you higher ROI.
If your business is locally established i.e. in India then you should not be using some foreign men/women stock images rather use Indian stock images as it will look better and also good for business point of view. You always should use these advertising images depending upon the products and business nature as well as location.
To find the best Indian stock images you should check out stock images websites like gettyimages, shutterstock etc but if your target is Indian audience, do look for Indian stock images websites like Martofimages.com. They have high quality images on affordable rates. On special occasions they keep on offering attractive discount offers too.